Project 6 - DOPEZOO

Urban Movement, Event & Party Organisation, Friends... Family.

The Project

This is a project developed over the years by me and a couple of my closest friends. Together we organise events, parties, trips around Europe and social gatherings of any kind. Currently over 200 events and counting... "DOPEZOO" is basically our Party Platform.

"creepin' while u sleepin"

Contributions

Throughout the years I've been responsible for every single visual aspect of this project. Starting from the countless brand variations, to the art direction, photo & video content, social media content... actually every type of visual and marketing collateral to date. Safe to say we're the most recognisable party crew in the country. From the Trap parties in clubs to rooftop series of events, we're slowly but surely progressing and aiming towards becoming a festival recruiter any time soon.

LIVE WEBSITE

"BELAIRE" is an official sponsor of our Trap Party DJs. Making them the Black Bottle Boys. What this means for the crew you will ask.. Bottles of champagne on every party - all you can drink.

For Christmas Time last year we decided to release a couple of merch items for our most keen followers. With a cause of course. Percentage of the money went to an organisation called "Zeleni Balkani" which is in the field of conservation of rare species and habitats in Bulgaria. We sold +300 pieces in a month.

A Promo Video for a tour around the country with our Trap Party Segment.

"DOPEZOO VIBIN" is a series of day events combining techno-house & chill music + a drink or two. This particular one was organised for the release of the urban clothing brand release. Not sure if you can tell by the video, but the location was packed

Promo Video. "WETRAP" is the most recognisable trap event in the country. Taking place every Friday - EXE Club

Co-hosted Desiigner in a WETRAP event - EXE Club.

Brand Elements

Some branding collateral that I've came up with throughout the years. We print all those on stickers actually. I'm talking huge quantities. Guerrilla marketing game strong. Some club owners are even asking us not to do so...

Тhe website was developed from scratch in Webflow. I think it took a day or two, without the need of a prototype or planning. Afterwards with the sole purpose of selling the merch online I had to come up with a eComm Solution as well. Since we've invested quite a bunch in the merch line production I've managed to come up with a completely free solution.

After the development the project is being exported in code and hosted on "Netlify" which is the first free solution. For an eCommerce platform I went with "Ecwid" which has a free tier of 10 products max. Perfect. We had only 6. Second free solution. I've embedded the Online-Store part with a single line of code to the webflow project and did the edits from the Ecwids Dashboard. Setting up the store was a breeze and even a non-dev person could do it. Actually everything that concerns the store in terms of products and so on is accessible from Ecwids dashboard which means there is no need of updating the static hosted site constantly and sales team could do their part without the potential of damaging anything on the site.

Desktop version has lots of parallax effects in place so I highly suggest you check out the live version by clicking on the button below.

LIVE WEBSITE